Last week Quaker announced that they were doing away with the name and image of their Aunt Jemima brand. Founded in 1889, from the beginning Aunt Jemima played on imagery from minstrel shows and the mammy figure, a stereotypical portrayal of a Black woman (think Gone with the Wind). Over the last hundred years or so, societal norms have changed and Aunt Jemima, now part of the Quaker Companies, continued to reckon with it’s own history and imagery. Rather than removing the name or character of Aunt Jemima, Quaker instead remixed her a couple of times, slimming her down and then later removing the trademark bandana.
Now given the current climate, Quaker has finally decided to change the name and logo of their beloved brand while keeping the same recipe. Aunt Jemima has been part of the American fabric literally our entire lives. For some it is hard to reconcile that a family favorite may also be a symbol of America’s racist history. While others feel it is too little and too late.
No matter what side of the argument you fall on, there are plenty of other options out there besides Aunt Jemima! And dare I say BETTER options? I recently created my own pancake recipe, plus I have tons of blogger friends who have recipes as well! The brunch lover in me could not resist rounding up some good ones to share with you all. So here you have it folks 24 Pancake Recipes to Make Instead of Aunt Jemima.
Plus, Fluffy Pancakes Recipe from Black Girls Who Brunch
Feeling Fancy Options
For those of you who do not want to make pancakes, there are also black owned companies producing great pancake mixes.
Vicky Cakes (available online)
Blanket Pancakes & Syrup (available online, but currently on backorder)
Rosella Baked Goods (They are SWEET POTATO!)
I have provided you all THE game. Absolutely no reason to continue using Aunt Jemima mix when you have 24 recipes plus four black owned pancake mixes. Enjoy!